Winning the War for the Modern Customer

Martin Butler

Chapter 4 in Retail Banking, 2015, pp 107-126 from Palgrave Macmillan

Abstract: Abstract Fundamentally, people don’t buy what you sell; they buy what you stand for.

Keywords: Competitive Strategy; Head Office; Retail Banking; Internal Customer; Successful Leader (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pmschp:978-1-137-39255-8_4

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DOI: 10.1057/9781137392558_4

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