An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

Alkis Thrassou (), Demetris Vrontis (), Leonidas Efthymiou () and Naziyet Uzunboylu ()
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Alkis Thrassou: University of Nicosia
Demetris Vrontis: University of Nicosia
Leonidas Efthymiou: University of Nicosia
Naziyet Uzunboylu: University of Nicosia

Chapter 1 in Business Advancement through Technology Volume I, 2022, pp 1-20 from Palgrave Macmillan

Abstract: Abstract Technology transforms rapidly nearly every aspect of corporate life. Technological innovation drives businesses and vice versa. Businesses produce new technologies while creating avenues for progress and development. Technological evolution seems to speed up exponentially along with its capacity, accessibility, and variety. Versatile smart solutions, empowered by Artificial Intelligence (AI), the Internet of Things (IoTs), Machine Learning (ML), Blockchain and Augmented Reality (AR), offer disruptive and game-changing advancements among markets and the broader society. In this chapter, we offer an overview of such technologies and advancements, along with their impact on markets and marketing.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-07769-2_1

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DOI: 10.1007/978-3-031-07769-2_1

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