Business Advancement through Technology Volume I

Edited by Alkis Thrassou (), Demetris Vrontis (), Leonidas Efthymiou (), Yaakov Weber (), S. M. Riad Shams () and Evangelos Tsoukatos ()

in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan

Date: 2022
ISBN: 978-3-031-07769-2
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Chapters in this book:

Ch 1 An Overview of Business Advancement Through Technology: Markets and Marketing in Transition

Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou and Naziyet Uzunboylu

Ch 2 Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management

Ranjan Chaudhuri, Sheshadri Chatterjee and Demetris Vrontis

Ch 3 Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India

Sana Moid and Nitin Shankar

Ch 4 A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis

Panagiotis E. Dimitropoulos

Ch 5 Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology

Ursula Schinzel

Ch 6 The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector

Giuseppe Festa, Elenica Pjero (Beqiraj) and Simone Feoli

Ch 7 The Influence of Facebook Discussions on Purchase Intention and Word of Mouth

Henriikka Krasila, Heikki Karjaluoto and Juha Munnukka

Ch 8 Discourse on Method: Rapid, Efficient, Cost-Effective Creation of ‘Wikis of the Mind’

Howard Moskowitz, Ariola Harizi, Petraq Papajorgji, Ardita Todri, Arthur Kover, Laura Rodriguez and Stephen Rappaport

Ch 9 How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance

Larisa Mihoreanu

Ch 10 Digital Transformation in Private Dental Clinics

Lior Naamati-Schneider and Fiorella Pia Salvatore

Ch 11 Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience

Myriam Caratù

Ch 12 Inclusive Online Collaborative Learning Environments in Vocational Education

Hans Rüdiger Kaufmann, Anna Kurth, Shranjani Shukla, Henning Tirrel and Lars Schäffner

Ch 13 Correction to: Business Advancement through Technology Volume I

Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos

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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscdbr:978-3-031-07769-2

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DOI: 10.1007/978-3-031-07769-2

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