Luxury Brands Evolution: An Overview of Industries and Markets

Demetris Vrontis (), Alkis Thrassou (), Emmanouela Kokkinopoulou () and Leonidas Efthymiou ()
Additional contact information
Demetris Vrontis: GNOSIS Mediterranean Institute for Management Science, University of Nicosia
Alkis Thrassou: GNOSIS Mediterranean Institute for Management Science, University of Nicosia
Emmanouela Kokkinopoulou: GNOSIS Mediterranean Institute for Management Science, University of Nicosia
Leonidas Efthymiou: University of Nicosia

A chapter in The Evolution of Luxury Brands, Volume I, 2025, pp 1-40 from Palgrave Macmillan

Abstract: Abstract This chapter serves as a comprehensive literature review on various topics related to luxury brands. Through a systematic review of the literature, the most significant papers ranked by quality and prominence were identified, addressing key issues such as the evolution of different luxury sectors over time and the emerging trends within them. The review highlights the factors that drive consumer behavior toward luxury goods, emphasizing the critical role of demographic, social, and psychological influences. Furthermore, it examines how marketing strategies within these sectors must adapt to effectively communicate the benefits of luxury products and align with consumer expectations. The study also explores the complex relationship between luxury and sustainability, considering the growing importance of environmental and ethical concerns in shaping consumer perceptions. Additional themes related to luxury consumption, such as technological innovations and the shifting landscape of brand value, are also discussed. In conclusion, the study offers suggestions for future research directions to further deepen the understanding of luxury consumption and provide actionable insights for industry practitioners.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-96676-7_1

Ordering information: This item can be ordered from
http://www.palgrave.com/9783031966767

DOI: 10.1007/978-3-031-96676-7_1

Access Statistics for this chapter

More chapters in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().