The Evolution of Luxury Brands, Volume I

Edited by Alkis Thrassou (), Demetris Vrontis (), Leonidas Efthymiou (), Yaakov Weber (), S. M. Riad Shams () and Evangelos Tsoukatos ()

in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan

Date: 2025
ISBN: 978-3-031-96676-7
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Chapters in this book:

Luxury Brands Evolution: An Overview of Industries and Markets

Demetris Vrontis, Alkis Thrassou, Emmanouela Kokkinopoulou and Leonidas Efthymiou

Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model Through Brand Trust and Brand Engagement

Paraskevi Evi Dekoulou, Kyriakos Riskos and Ioanna Papasolomou

Business Models Transformation in Luxury Clothes Companies Under Uncertainty

Anna S. Zotova, Alexandra A. Chudaeva and Irina A. Svetkina

Could Fashion Influencers Be Masstige Brands?

Paula Rodrigues and Ana Pinto Borges

Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain

Nikola Draškovic

Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship

Mario Nicoliello

The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries

Ioanna Papasolomou, Jana Brenkusová Pavelková and Jana Turčínková

Consumer Buying Behavior Through the Lens of Luxury Brands

Valentina Iuliana Diaconu-Cerceloiu and Mădălin Lucian Cerceloiu

The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach

Ichraf Dimassi and Fatma Smaoui

Luxury Brand Evolution and Growth in India

Ambika Kulshrestha, Sandeep Kulshrestha, Leonidas Efthymiou and Meliz Bozat

Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Toward Established Luxury Brands in Jordan

Marcos Komodromos, Jusuf Zeqiri, Andreas Masouras and Sofia Anastasiadou

Luxury Brands or Not? Customer Engagement on E-Marketplace Conversation in Thailand

Mathupayas Thongmak

Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India

Sabeeha Fatma

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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscdbr:978-3-031-96676-7

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DOI: 10.1007/978-3-031-96676-7

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