The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach

Ichraf Dimassi () and Fatma Smaoui ()
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Ichraf Dimassi: Honoris United Universities
Fatma Smaoui: Institut Supérieur de Gestion (ISG), University of Tunis

A chapter in The Evolution of Luxury Brands, Volume I, 2025, pp 221-244 from Palgrave Macmillan

Abstract: Abstract Along with the changes occurring these days, we witness a renewed interest in the consumption of luxury products. More accessible to the masses, the luxury industry today is faced with a significant challenge: the sale of luxury products in alternative second-hand markets. Using a semiotic analysis of 20 interviews conducted with Tunisian consumers, we highlight the meanings given to the products, which lead to the construction of a definition. It emerges that the products are a category apart, forcing the luxury industries to revise their management of products/brands.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-96676-7_9

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DOI: 10.1007/978-3-031-96676-7_9

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