Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels

Ana Brochado () and Afonso Vaz de Barros Nunes Mendes
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Ana Brochado: Centro de Estudos sobre a Mudança Socioeconómica e o Território (DINÂMIA’CET)
Afonso Vaz de Barros Nunes Mendes: ISCTE Business School

Chapter Chapter 11 in The Evolution of Luxury Brands, Volume II, 2025, pp 301-327 from Palgrave Macmillan

Abstract: Abstract Luxury hospitality managers need to be aware that technological innovations can diminish high-end hotels’ perceived luxury value and brand image among guests because these establishments comprise a high-touch sector. This study examined guests’ acceptance of various technological solutions in luxury accommodations and explored heterogeneity in clients’ preferences. Quantitative research was conducted by collecting data from a sample of 476 Portuguese luxury hospitality consumers. The data were subjected to categorical principal components’ analysis. The results include two distinct customer segments: one that favours technological developments (i.e. younger generations) and another that has more traditional, conservative attitudes towards technological innovations (i.e. older generations). The findings offer valuable insights to professionals in the hospitality sector and academia regarding acceptance of luxury hotels’ technological developments.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-96680-4_11

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DOI: 10.1007/978-3-031-96680-4_11

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