The Evolution of Luxury Brands, Volume II

Edited by Alkis Thrassou (), Demetris Vrontis (), Leonidas Efthymiou (), Yaakov Weber (), S. M. Riad Shams () and Evangelos Tsoukatos ()

in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan

Date: 2025
ISBN: 978-3-031-96680-4
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Chapters in this book:

Ch Chapter 1 Luxury Brands Evolution: An Overview of Society, Technology, and Context

Demetris Vrontis, Alkis Thrassou, Naziyet Uzunboylu and Leonidas Efthymiou

Ch Chapter 10 Luxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets

Roxana Voicu-Dorobanţu, Valentin Cojanu and Ana Barbara Bobircă

Ch Chapter 11 Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels

Ana Brochado and Afonso Vaz de Barros Nunes Mendes

Ch Chapter 12 Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement

Yioula Melanthiou and Maria C. Voutsa

Ch Chapter 2 The Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers

Daria Batamirova and Alkis Thrassou

Ch Chapter 3 An Innovative Circular Business Model for the Luxury Fashion Industry

Marcos Komodromos, Jinju Heo, Tatiana Harkiolakis and Daphne Halkias

Ch Chapter 4 Can Luxury Brands Coexist in Harmony with art, Technology and Immersive Storytelling to Reach Sublime Emotions?

Angelos Vouldis and Maria Christoforou

Ch Chapter 5 Motives Towards Luxury Consumption During Crisis in the Context of Individualistic and Collectivist Cultures

Mirna El Shayeb, Sara El-Deeb and Raghda El Ebrashi

Ch Chapter 6 Is There a Place for Luxury During Wartime? Insights from the Ukrainian Luxury Watch Market

Nataliia Kochkina, Michela Floris and Borys Kharchenko

Ch Chapter 7 Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands

Nikola Drašković, Vanja Šebek and Mario Fraculj

Ch Chapter 8 Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review

Isabel Barbosa and João F. Proença

Ch Chapter 9 Exploring the Upsurge in Luxury Real Estate: Factors and Challenges

Ruchika Jeswal, Leonidas Efthymiou and Meliz Bozat

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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscdbr:978-3-031-96680-4

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DOI: 10.1007/978-3-031-96680-4

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