The Evolution of Luxury Brands, Volume II

Edited by Alkis Thrassou, Demetris Vrontis, Leonidas Efthymiou, Yaakov Weber, S. M. Riad Shams and Evangelos Tsoukatos

in Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business from Palgrave Macmillan

Date: 2025
ISBN: 978-3-031-96680-4
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Chapters in this book:

Ch Chapter 1 Luxury Brands Evolution: An Overview of Society, Technology, and Context

Demetris Vrontis, Alkis Thrassou, Naziyet Uzunboylu and Leonidas Efthymiou

Ch Chapter 10 Luxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets

Roxana Voicu-Dorobanţu, Valentin Cojanu and Ana Barbara Bobircă

Ch Chapter 11 Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels

Ana Brochado and Afonso Vaz de Barros Nunes Mendes

Ch Chapter 12 Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement

Yioula Melanthiou and Maria C. Voutsa

Ch Chapter 2 The Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers

Daria Batamirova and Alkis Thrassou

Ch Chapter 3 An Innovative Circular Business Model for the Luxury Fashion Industry

Marcos Komodromos, Jinju Heo, Tatiana Harkiolakis and Daphne Halkias

Ch Chapter 4 Can Luxury Brands Coexist in Harmony with art, Technology and Immersive Storytelling to Reach Sublime Emotions?

Angelos Vouldis and Maria Christoforou

Ch Chapter 5 Motives Towards Luxury Consumption During Crisis in the Context of Individualistic and Collectivist Cultures

Mirna El Shayeb, Sara El-Deeb and Raghda El Ebrashi

Ch Chapter 6 Is There a Place for Luxury During Wartime? Insights from the Ukrainian Luxury Watch Market

Nataliia Kochkina, Michela Floris and Borys Kharchenko

Ch Chapter 7 Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands

Nikola Drašković, Vanja Šebek and Mario Fraculj

Ch Chapter 8 Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review

Isabel Barbosa and João F. Proença

Ch Chapter 9 Exploring the Upsurge in Luxury Real Estate: Factors and Challenges

Ruchika Jeswal, Leonidas Efthymiou and Meliz Bozat

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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscdbr:978-3-031-96680-4

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DOI: 10.1007/978-3-031-96680-4

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