Introduction

Udo Scheuer

A chapter in Handbook of Applied Market Research and Personnel Services at Universities, 2018, pp 1-5 from German African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises

Abstract: This handbook describes the processes and success factors of marketoriented university services to the non-academic world, and the processes to integrate these services into teaching. It aims to highlight benchmark examples from Africa and Germany in order to outline motivational factors, influencing aspects, as well as drivers and barriers to applied university services in developing countries.

JEL-codes: L22 M50 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-3-96043-065-0
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Persistent link: https://EconPapers.repec.org/RePEc:sau:gauphc:amps:001-005

DOI: 10.18418/978-3-96043-065-0_i

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