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Handbook of Applied Market Research and Personnel Services at Universities

Edited by Francis Boachie-Mensah, Justus Munyoki and Udo Scheuer

in Handbooks from German African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises

Abstract: This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.

JEL-codes: L22 M50 (search for similar items in EconPapers)
Date: 2018
Edition: 1
ISBN: 978-3-96043-065-0
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Downloads: (external link)
https://pub.h-brs.de/frontdoor/deliver/index/docId/3867/file/Handbook_AMRPS.pdf Download (application/pdf)

Chapters in this book:

Introduction , pp 1-5 Downloads
Udo Scheuer
Fostering Employability Through Practical Projects , pp 6-18 Downloads
Udo Scheuer
Market Research for Renew Starch in Ghana , pp 19-28 Downloads
Francis Boachie-Mensah
Market Research in Kenya: Azuri Health Ltd , pp 29-42 Downloads
Justus Munyoki
Career Services: A Best-Practice example from Germany , pp 43-47 Downloads
Syed Afraz Gillani and Sonja Keller
Applied Market Research for German SMEs in Africa , pp 48-61 Downloads
Syed Afraz Gillani, Lin Bo and David Elema

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Persistent link: https://EconPapers.repec.org/RePEc:sau:gauphb:amps

DOI: 10.18418/978-3-96043-065-0

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