Handbook of Applied Market Research and Personnel Services at Universities
Edited by Francis Boachie-Mensah,
Justus Munyoki and
Udo Scheuer
in Handbooks from German African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises
Abstract:
This Handbook of Applied Marketing and Personnel Services is part of the project "German-African University Partnership Platform for the Development of Entrepreneurship and SMEs", financed by the German Federal Ministry of Economic Cooperation and Development (BMZ) and the German Academic Exchange Service (DAAD), and jointly conducted by Bonn-Rhein-Sieg University of Applied Sciences, University of Cape Coast in Ghana and University of Nairobi in Kenya.
JEL-codes: L22 M50 (search for similar items in EconPapers)
Date: 2018
Edition: 1
ISBN: 978-3-96043-065-0
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Downloads: (external link)
https://pub.h-brs.de/frontdoor/deliver/index/docId/3867/file/Handbook_AMRPS.pdf Download (application/pdf)
Chapters in this book:
- Introduction , pp 1-5

- Udo Scheuer
- Fostering Employability Through Practical Projects , pp 6-18

- Udo Scheuer
- Market Research for Renew Starch in Ghana , pp 19-28

- Francis Boachie-Mensah
- Market Research in Kenya: Azuri Health Ltd , pp 29-42

- Justus Munyoki
- Career Services: A Best-Practice example from Germany , pp 43-47

- Syed Afraz Gillani and Sonja Keller
- Applied Market Research for German SMEs in Africa , pp 48-61

- Syed Afraz Gillani, Lin Bo and David Elema
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Persistent link: https://EconPapers.repec.org/RePEc:sau:gauphb:amps
DOI: 10.18418/978-3-96043-065-0
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