Market Research for Renew Starch in Ghana

Francis Boachie-Mensah

A chapter in Handbook of Applied Market Research and Personnel Services at Universities, 2018, pp 19-28 from German African University Partnership Platform for the Development of Entrepreneurs and Small/Medium Enterprises

Abstract: Due to regionalization and global competition, many companies have turned their attention to other markets outside the domestic ones in anticipation of securing profitable market(s) for their products. Cormart (Nigeria) Limited is one of such companies, seeking to expand beyond its domestic borders. Cormart is a Nigerian trading company specializing in Industrial Raw Materials and Chemicals. It represents the business interests of top Multinational Companies that wish to do business in Nigeria. In line with its expansion strategy, Cormart seeks to introduce its newly developed spray starch product (RENEW) into the Ghanaian market.

JEL-codes: L22 M50 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-3-96043-065-0
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Persistent link: https://EconPapers.repec.org/RePEc:sau:gauphc:amps:019-028

DOI: 10.18418/978-3-96043-065-0_2

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