Modeling Spatial Attractiveness to Wine Tourism in North Carolina, U.S.A

Miriam E. Martin () and Eric M. Delmelle ()
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Miriam E. Martin: University of North Carolina at Charlotte
Eric M. Delmelle: University of North Carolina at Charlotte

A chapter in Regional Science Perspectives on Tourism and Hospitality, 2021, pp 181-208 from Springer

Abstract: Abstract Wine tourism in North Carolina (NC) has substantially grown, and it is critical to capture the underlying factors that influence individual decisions to visit wine regions, ultimately informing marketing strategies and tourism product development. We conduct surveys at NC wineries to identify factors that may influence attractiveness and barriers to participating in wine tourism activities. The quality of customer service, wine, and scenery was contributing factors. Discounts and special events were deemed considerably more important to first-time visitors, whereas repeat visitors placed more value on customer service and wine quality. Visitors from urban areas were influenced by travel time. This information is used in several gravity model scenarios, reflecting the interactions of wine tourists with wine regions and suggests subtle differences for wineries located in rural areas and those in close vicinity to an urban center. The results contribute to a better understanding of the dynamics of NC wine tourism.

Keywords: Wine tourism; Spatial interaction; Gravity model; North Carolina (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-61274-0_10

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