GIS and Strategic Business Planning

Martin Clarke
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Martin Clarke: GMAP Ltd

Chapter 18 in Geographical Information and Planning, 1999, pp 334-348 from Springer

Abstract: Abstract Almost ten years ago, in a chapter (Clarke 1990) of a book reviewing applications of GIS in various sectors of planning (Scholten and Stillwell 1990), and more recently in Birkin et al. (1996), the case was articulated for the integration of analytical and modelling capabilities with mapping software to generate Intelligent Geographical Information Systems (IGIS). In particular, it was argued that the requirements of many business planning problems cannot be addressed by conventional GIS alone. In this chapter, a personal perspective on the use of GIS in business during the last ten years is presented to examine whether IGIS has been accepted as a business planning tool amongst private sector organisations. ‘GIS in business’, in my view, refers to the use of GIS and related techniques to help aid and solve specific management problems that large businesses of all kinds encounter on a regular basis. Excluded from this domain of interest are those particular applications for which GIS has a different type of role — for example, command and control centre systems, environmental and natural resource management systems — which are important applications and considered elsewhere in this book.

Keywords: Business Planning; Control Centre System; Private Limited Company; Spatial Analysis Technique; British Airway (search for similar items in EconPapers)
Date: 1999
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DOI: 10.1007/978-3-662-03954-0_18

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