Fuzzy Geodemographic Targeting

Linda See and Stan Openshaw

Chapter 14 in Regional Science in Business, 2001, pp 269-281 from Springer

Abstract: Abstract Geodemographics is the analysis of spatially referenced demographic and lifestyle data, which has proved to be a major geographical marketing research tool of enormous commercial value. The rapid growth experienced by the geodemographics industry during the 1980s in both North America and Europe (Flowerdew and Goldstein, 1989) continues today at an exponential rate; projections of the market value of geodemographics for 1996 were £ 100 million, almost double that of 1995, with a far larger sum of money invested in software and decision support systems containing an embedded geodemographic component (Sleight, 1997).

Keywords: Fuzzy Logic; Neighbourhood Effect; Neighbourhood Type; Fuzzy Classification; Random Target (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:adspcp:978-3-662-04625-8_14

Ordering information: This item can be ordered from
http://www.springer.com/9783662046258

DOI: 10.1007/978-3-662-04625-8_14

Access Statistics for this chapter

More chapters in Advances in Spatial Science from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().