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Kirti Sharma (), Shiv S. Tripathi and Neetu Yadav
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Kirti Sharma: Management Development Institute
Shiv S. Tripathi: Management Development Institute
Neetu Yadav: Management Development Institute

A chapter in Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), 2026, pp 1-3 from Springer

Abstract: Abstract All of the articles in this proceedings volume have been presented at the 12th AIM-AMA Sheth Foundation International Marketing Conference 2025 during 15th July, 2025 – 18th July, 2025 in Management Development Institute. These articles have been peer reviewed by the members of the Organizing Committee, who affirms that this document is a truthful description of the conference’s review process.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-608-1_1

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DOI: 10.2991/978-94-6239-608-1_1

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