Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025)

Edited by Kirti Sharma (), Shiv S. Tripathi () and Neetu Yadav ()

in Advances in Economics, Business and Management Research from Springer

Date: 2026
ISBN: 978-94-6239-608-1
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Chapters in this book:

Peer-Review Statements

Kirti Sharma, Shiv S. Tripathi and Neetu Yadav

AI and Sustainable Consumer Decision-Making: A Conceptual Extension of the SEE Model

Aradhana Sorout, Anil Anand Pathak and N. P. Singh

AI-driven Financial Decision-Making: A Bibliometric Review

Aradhana Sorout, Anil Anand Pathak and N. P. Singh

Consumer Behavior towards Sustainable Products

Aradhana Sorout and N. P. Singh

Decoding Sustainability Strategy in MSMEs: A Bibliometric and Content Exploration

Adarsh Singh and Neetu Yadav

Designing the Conceptual Framework for Automotive Aftermarket

Saurav Nandi, A. Seetharaman, K. Maddulety and Nada Sayarh Lebbar

Employee Engagement to Elicit Consumer Forgiveness in Service Firms

Harsh Kumar and Ashish Bajpai

Exploring the Role of Agentic AI in building Organizational Agility: A Conceptual Model

Dinesh Sehgal and Sangeeta Shah Bhardwaj

From Belonging to Broadcasting: The Role of Social Identity in Youth-Driven Online Brand Advocacy (Working Paper)

Sabeena Yousuf and Sara Fahim

Healthcare and Digital Sensitivity in Tier 1 and Tier 2 Cities of India

Swati Kulkarni and Jharna Lulla

Impact of Artificial Intelligence Enabled Marketing Strategies on Performance of MICE Hotels

Jatin Vaid

Navigating the Patient Journey: Integrating Technology

Esha Sharma and Kirti Sharma

Perceived Authenticity of Assam Handloom Products: A TPB Model of Awareness, Sustainable Brand Image, and the Role of Demographic Moderation

Karpagavalli Gurusamy, Preshth Bhardwaj and Ankita Gogoi

Socioeconomic and Demographic Drivers of Financial Well-Being in Rural NCR: Pathways to Sustainable Development

Neetu Chhillar, Preeti Chawla and Swaranjeet Arora

Strategic Content Marketing for NRI Finance: A Multi-Platform Short-Form Video Engagement Analysis

Shreesha Mairarua, Ashavaree Dasb and Mohamed Ahmed Al Dhanhanic

The Loss of Social Identity and its impact on Consumer Brand Choices

Pranati Paheli

The Multifaceted Role of Packaging: Product and Brand Perspectives

Shivani Yadav and Zillur Rahman

Transforming Social Media Marketing Education Through Competency-Based Learning: Integrating the 5E Framework for Enhanced Student Outcomes

Ashavaree Das, Shreesha Mairaru and Sanjay Kumar Tyagi

Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies

Kirti Sharma

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DOI: 10.2991/978-94-6239-608-1

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