Readiness to Adoption: Consumer–Provider Dynamics in Wearable Technologies

Kirti Sharma ()
Additional contact information
Kirti Sharma: Management Development Institute (MDI), Associate Professor

A chapter in Proceedings of the 12th AIM-AMA Sheth Foundation Doctoral Consortium & International Marketing Conference 2025 (IMCDC 2025), 2026, pp 308-329 from Springer

Abstract: Abstract Purpose- This study aims to empirically investigate consumer readiness scale on wearable technologies usage by consumers and service providers in emerging markets. This study investigates the consumer preferences and service providers’ preferences on consumer readiness scale. Design/Methodology/Approach- This study conducted two phases of the study, phase 1- A structured questionnaire survey containing consumer readiness scale and for phase 2 – DEMATEL Method is applied based on the responses received from service providers (decision makers) of wearable technologies. Findings-Results identified that there is a clear gap among consumers preferences on consumer readiness and provides focus on developing wearable technologies. Results also identified that role clarity is the prime focus of developers providing WTs to consumers. Originality/Value-This study enriched the understanding and importance of consumer readiness to enable efficient use of wearable technologies.

Keywords: Consumer Readiness (CR); Wearable Technologies (WTs); DEMATEL Analysis and Emerging Markets (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-608-1_19

Ordering information: This item can be ordered from
http://www.springer.com/9789462396081

DOI: 10.2991/978-94-6239-608-1_19

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().