Original or Modified Surabi Bandung? Tourists’ Perceptions and Consumption Motives of Local Food

Suci Sandi Wachyuni (), Irwanda Wisnu Wardhana and Rella Dwi Respati
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Suci Sandi Wachyuni: Gadjah Mada University, Postgraduate Tourism Studies Programme
Irwanda Wisnu Wardhana: National Research and Innovation Agency-Indonesia
Rella Dwi Respati: Universitas Muhammadiyah Tangerang

A chapter in Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), 2023, pp 105-115 from Springer

Abstract: Abstract Currently, many local culinary delights as part of the culture are commodified to meet market needs and promotions. Surabi Bandung is one of the famous Indonesian snacks from West Java and has been widely commodified. As a result, Surabi has increased in price and is different from the original version. This study aims to discover how tourists’ perceptions and consumption motives towards the original or modified Surabi Bandung. This research uses a quantitative approach with a survey method. Data was collected using an online questionnaire via WhatsApp Broadcast Message and reached 100 tourists. The data analysis technique used is descriptive statistics and independent t-test. The results showed no differences in the tourists’ perceptions of the original and modified Surabi Bandung. However, modified Surabi Bandung has a higher mean value in topping variations, product innovation, and places. Other findings show that the biggest motivation for tourists consuming Surabi Bandung is curiosity, food neophilia, and finding new knowledge and experiences. This research’s theoretical implication is to find out how tourists perceive and motivate local culinary products. The practical implications of this research are suggestions for local culinary MSMEs in general for developing their products.

Keywords: Commodification; Local Culinary; Tourists’ Perceptions; Consumer Motivation; Local Food (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-170-8_11

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DOI: 10.2991/978-94-6463-170-8_11

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