Hallyu Themed Cafe as a Tourism Attraction in Jakarta (Case Study: Loonami House Jakarta)

Dewi Ayu Kusumaningrum (), Sahlan Toro, Karlina and Natalya Leticia
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Dewi Ayu Kusumaningrum: Sahid Polytechnic, Hospitality Management Study Program
Sahlan Toro: Sahid Polytechnic, Travel Business Study Program
Karlina: Sahid Polytechnic, Hospitality Management Study Program
Natalya Leticia: Sahid Polytechnic, Travel Business Study Program

A chapter in Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023), 2023, pp 125-141 from Springer

Abstract: Abstract Hallyu/Korean Wave themed tourism in Jakarta is increasingly in demand and has its own charm for tourists. One of the tourist attractions/cafes that use the Hallyu phenomenon as a strategy to promote their business is Loonami House. Loonami House offers Korean food & drinks, authentic room designs, wallpapers, decorations, k-pop ornament and is often referred to as the K-pop Museum. The purpose of this study was to find out the concept and perceptions of tourists towards Hallyu-themed Cafés as a Tourist Attraction in. This research method is a qualitative descriptive with observation and interview techniques through case studies. The research location at Loonami House, North Kedoya, West Jakarta. The results of the study reveal that Loonami House is a tourism business that provides facilities and services for the provision of food and beverage products and event services with the concept of k-pop style decorations and the products offered become tourist attractions. Consumers are satisfied with the Hallyu culture-style products and services offered by Loonami House. Cafes with a Hallyu concept as a tourism business generally have attractive tourism products, affordable prices, generally strategic locations, attractive promotions via social media, visually appealing packaging, and quite a fanatical Hallyu cultural community.

Keywords: Café; hallyu; culture; k-pop; tourist attractions (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-170-8_13

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