Comparative Analysis of Red Tourism Consumer Market

Baojiang Geng (), Zhenlin Qi () and Yu Jian ()
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Baojiang Geng: Sichuan Agricultural University, School of Business and Tourism
Zhenlin Qi: Sichuan Agricultural University, School of Business and Tourism
Yu Jian: Sichuan Agricultural University, School of Business and Tourism

A chapter in Proceedings of the 2023 5th International Conference on Economic Management and Cultural Industry (ICEMCI 2023), 2024, pp 158-165 from Springer

Abstract: Abstract How to promote the high-quality development of red tourism in the context of the new era is an important issue facing the development of China's tourism industry. Through the questionnaire survey method, this study utilizes 452 sample data to summarize three types of consumer markets based on the source market, the form of outing and the main body of the source, and analyzes the differences in demand, consumption preference and product perception respectively, to provide a reference for the positioning of the red tourism consumer market, red tourism product development and marketing.

Keywords: Red Tourism; Consumer Market; Consumer Behavior Research (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-368-9_19

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