Trust Alchemy: Illuminating its Impact on Consumers’ Behavioral Intention to Purchase in the Realm of Mobile Shopping Apps

Rhytheema Dulloo ()
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Rhytheema Dulloo: Hindustan Institute of Technology and Science, School of Management

A chapter in Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 2024, pp 259-276 from Springer

Abstract: Abstract Building confidence in mobile shopping apps is extremely difficult, given the virtual nature of mobile shopping. Through the use of mobile shopping apps, researchers seek to investigate the relationship between trust and consumers’ behavioral intention to purchase. In the initial stage, this research segregates a cohort of 510 customers, delineating them into two distinct clusters based on their trust inclinations. Subsequently, in the ensuing phase, shoppers undergo classification grounded in their behavioral predisposition towards mobile app-driven purchases. Concluding the investigation, a sophisticated structural equation model is meticulously developed using AMOS software, unraveling the nuanced interplay between these two constructs. The findings unequivocally demonstrate the affirmative impact of trust in mobile shopping apps on amplifying consumers’ purchase intentions.

Keywords: consumers’; mobile shopping apps; purchase intentions; trust; virtual (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-374-0_23

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DOI: 10.2991/978-94-6463-374-0_23

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