Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023)

Edited by Meena Rani Nimmagadda (), Catherine S. (), Praseeda Challapalli () and V. Sasirekha ()

in Advances in Economics, Business and Management Research from Springer

Date: 2024
ISBN: 978-94-6463-374-0
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Chapters in this book:

Peer-Review Statements

Meena Rani Nimmagadda, S. Catherine, Praseeda Challapalli and V. Sasirekha

Frugal Innovation and Entrepreneurship

Chandan Kumar

Starting a Business-Intention of Higher Education Students in Southern India

K. Ganesh Kumar and D. P. Sudhagar

Sustainable Factors Affecting Women Entrepreneurs: A Comprehensive Review

Mamatha S. Mamatha and Subramanyam Mutyala

Deciphering the Indian Start-up Landscape: A Spotlight on Chennai’s Ecosystem

Kabirdoss Devi, D. Janis Bibiyana, K. Sampath and Meeya Nawazkhan

Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills

Madhulika Panda and Surya Dev

A Study on Green Start-Up Prospects in India - Fostering a Greener Future in Entrepreneurship

S. P. Deepeka, S. Balamurali and Heet Dagli

Innovative Assessment Methods for Measuring Practical Skills in Higher Education

Arun Chandra Mudhol

An Analysis of Customers’ Perceptions of Sensory Marketing at Restaurants with Reference to Chennai

V. Vanitha and T. M. Gowri

Marketing Ethics: Mediating Influences on Sales Managers’ Ethical Decision-making

Leena Jenefa, R. Karuppasamy and Vignesh

The Influence of Brand Associations on Brand Loyalty: An Empirical Study Regarding Banking Sector in Bangalore

Shivani Raghuvir and N. Meena Rani

Green Washing: A Deceptive Marketing Practice and its Implications

P. Aparna and K. Siva Murugan

Unveiling the influence of Social Media and Email Campaign of Healthcare services and its perception: Exploring the mediating roles of patient testimonials and trustworthiness

J. Vidhya and Shanthi Venkatesh

Sustainability by Design: IKEA’s Eco-Friendly Marketing Efforts

S. Mahalakshmi, Anitha Nallasivam, S. Hemanth Kumar, K. S. Kalavathy and Kavitha Desai

Theoretical Framework: Sustainable Practices of Digital Media Marketing On Rural Youth

G. Swetha, S. Kanaka Rathnam, Dora Ratnapriya and V. L. Govindarajan

Exploring the Digital Shopper: How Facebook and Instagram Influence Consumer Behavior in the FMCG Sector

Anitha Nallasivam, S. Mahalakshmi, A. R. Keerthana and Tadpigari Mahesh Babu

The Impact of Consumer Buying Decision towards Online Shopping in Ramanathapuram District

T. Chithra Lekha and S. Nasar

A Study on The Market Characteristics, Consumer Purchasing, and Behaviour Towards Footwear With Reference to Vellore Dist., Tamilnadu

P. Venkatesh, V. Selvakumar, M. Ramu, M. Manikandan, C. R. Senthilnathan and M. Krishnamoorthi

Analysis of Marketing and Innovation Strategies Used in Footwear Products with Special Reference to Andhra Pradesh, India

S. Chandra Sekhar, S. S. Prasada Rao, Praveen Kumar and S. Sreedevi

A Study on Purchase Frequency Levels in Social Networking Sites With Special Reference to Gender

N. Sarulatha and Sasirekha

A Study on Consumer Intentions for Continuous Adoption of Mobile Food Delivery Application through Attitude and Motivation using SAMS Model

Densingh Joshua Israel and T. Monika

Factors limiting consumer’s preference towards the online shopping; a critical analysis

E. Soundrapandian and K. Priya

Trust Alchemy: Illuminating its Impact on Consumers’ Behavioral Intention to Purchase in the Realm of Mobile Shopping Apps

Rhytheema Dulloo

An Empirical Study on the Users’ Satisfaction with Various Services of the Mobile Phone Service Providers

B. Balaji and V. Senthilkumar

Prediction of organic products purchase decision by Generation Z consumers- An Empirical Perspective

S. Rengalakshmi, S. Viji and K. Ravindran

Exploring Ethical Consumer Among Generation Z Using ICSM Scale

Latha Lavanya, S. Catherine and M. Vijayalakshmi

The Regulatory Practices of Indian Financial Market and its Impact on Sustainable Long-Term Savings of the Women

A. Ruban Christopher and A. R. Nithya

Asset Quality of State Bank of India During the Pre and Post-Merger Period

S. Sasikala and B. Sudha

Investor Attitude towards Crowd Funding Operations and Fund Model

M. Rajeswari and R. Magesh

Blockchain Technology Usage in Applications of Productivity and Performance

R. Magesh and M. Rajeswari

Financial Literacy in Promoting Sustainable Finance

A. Ruban Christopher and A. R. Nithya

A Study on Asset Liability Management and Profitability of Aavin Co-Operative Milk Producers in Chennai City

M.Nasrin Sulthana

Risk–Return Analysis of Selected Equity Stocks Listed in Bombay Stock Exchange Using Capital Asset Pricing Model

V. Bheemeswara Reddy and N. Harish

Analysis and Preventive Measures of Banking Frauds with Reference to Indian Banking Sector

Subba Rayudu Thunga, P. B. Lavanya and Naveen Chinni

Embracing Sustainability: The Evolution of Conventional Banking through Green Banking Initiatives

T. C. Catherin and C. L. Jeba Melvin

Analysing the Bibliometric of Circular Economy and Customer Behavior: A Study from 2018 to 2023

A. Menaga, S. Vasantha and S. Lokesh

Empowering Sustainable Development Goals in the Banking Industry: A Comprehensive Analysis of Ethical Banking Practices and Economic Viability

G. Kiruthika, M. Gowrishankar and P. K. Jawahar Kumar

Impact on the Risk Attitude of Investors Towards Stock Market Investment

K. Ravikumar, S. Chandrasekaran, S. Loganayagi and K. Santhi

Migration and Invisible Economies of Care- Exploring the Hidden Pains

B. Latha Lavanya, L. Anitha and P. Sangeetha

Analyze the Impact of Financial Literacy on Poverty-Prevention Strategies in Families: A Case Study in Bengaluru Rural District

M. Krishnamoorthi, M. Thinesh Kumar, R. Mohan Kumar and P. Venkatesh

Impact of Gamification on Employee Engagement- An Empirical Study With Special Reference To IT Industry in Bengaluru

Priyanka Sharma, H. K. Manjula and Divyesh Kumar

Green Work Life Balance Practices on Work Place Conflict Resolution among IT Employees

A. Vanitha

An Analysis of Investor Behavior with Regard to Mutual Funds in Chennai City

V. G. Murugan, V. Venkata Rao, S. K. Gurumoorthi and E. Gnanaprasuna

Analyzing the Corporate Mindset on Women Board Membership

Y. Nagamani, T. Chandrasekhar Yadav and Shaiku Shahida Saheb

Sustainable Practices Contextualized to Training and Development within HR and OB

Dora Ratnapriya, S. Kanakarathnam and G. Swetha

A Study on Performance Appraisal at Private Limited Companies in Chennai City

N. A. Arshiya Afrin

A bibliometric analysis on HRM in the Age of Artificial Intelligence: Emerging Trends and Challenges

N. Jayanthi and S. Thangamayan

Unlocking the Keys to Employee Retention: Insights from Bibliometric Analysis and Systematic Review in the Indian Pharmaceutical Sector

U. Syed Asrar Ahmed and Vijayakumar

Reviewing the Landscape: A Literature-based Exploration of Sustainable HR Practices and Key Performance Indicators (KPIs) in Green HRM for Assessing Organizational Sustainability

S. Malarvizhi and V. Raji

Weathering the Storm: The Impact of Artificial Intelligence in the IT Industry Post-COVID-19 Epidemic and the Role that Employee Learning and Development Plays in Enhancing Employee Performance - A Mediation Approach

Kathiravan Manoharan, Prema Rajan and Anitha Rajathi

A Study on Effect of Job Satisfaction, Stress and Emotional Intelligence on Job Performance among HEI Faculty Members

Sahana Achyutha and V. Lakshmi Suneetha

Sustainable Practices of Teachers in Private Educational Institutions: Exploration of Organizational Behavior

A. H. Vidhyalakshmi and D. Arivazhagan

Implementing Six Sigma Methodologies to Enhance Quality in Healthcare Sector

S. Suba and Kamalakkannan Kasi

A Study on Nurturing Sustainable Strategies for Managing Attrition among Gen Z Employees

T. Monika and Densingh Joshua Israel

Life Balance and Environmental Sustainability: Investigating the Link between Employee Well-being and Engagement in Green Work Practices

R. Ramya, M. Gowrishankar and B. Sivaranjini

A Study to Analyze the Influence of Performance Management through Career Resilience – with special reference to IT Professionals in Chennai

M. Mahalakshmi Priyadharshini, Lakshmi Kumaraswamy and M. Avanthika

Evaluating the Efficiency of E-Recruitment from HR Recruiters’ Perspectives

D. Prabha

A Comparative Analysis of Factors Influencing Work Life Balance Among Nurses Working in Government and Private Hospitals - An Empirical Study in the State of Andhra Pradesh

P. B. Lavanya and A. Kanaka Durga

The Intellectual and Conceptual Foundations of Moonlighting – A Bibliometric Study

Kulwinder Kaur and Rhytheema Dulloo

Digitalization and Employee Performance With Mediating Role of Resilience – A Systematic Review By Bibliometric Analysis

P. C. Saranya and S. Vasantha

Unlocking Organizational Excellence: The Impact of HRM Practices on Employee Performance Across Sector

Abhilash Chandra and Adarsh Lawrence Lobo

Bridging Competency Gaps and Navigating Emerging Horizons in HR Management: A Study in the Foundry Industry of Kolhapur, India

Bindu Menon and Madhura Mane

Employee Retention Practices in Indian Hotel Industry

Chetan Chauhan and Sandeep Guleria

A Study on the Mediating Effect of Attitude on the Relationship between Past Behaviour, Hopeless, Financial Literacy, Anxiety, and Intention to Invest in Stock Market

J. Reeves Wesley, V. Geethapriya and G. Keerthivasan

Challenges Faced by Transgender People in Obtaining Employment – A Thematic Analysis

Aishwarya Krishna and Pranami Sharma

Upshots of sustainable HRM practices in building employee fulfilment fostering towards Intrapreneurship

A. Poomagal, P. S. Velmurugan and S. Lakshmi Devi

Impact of Leadership style on Employee Commitment in Public Sector

M. Padmavathy, V. Venkatragavan and A. Geetha

Exploring the Factors of Employee Engagement and their Impact on Organisational Citizenship Behaviour and Intention to Stay with Reference to Millennial Employees of Private Sector Banks in Chennai

P. Kanchana

Adoption of HR Strategies and Its Influence on Employee Retention in Service Sector with Special Reference to Chennai City

R. Thanigaiyarasu, SanthoshKumar, V. V. Padmaja Veturi and M. Nasrin Sulthana

Employee Involvement and Engagement in Automobile Sector in Chennai City

G. Santhoshkumar, V. V. Padmaja Veturi, R.Thanigaiyarasu and M. Nasrin Sulthana

Assessing Maintenance Performance within Manufacturing Entities: A Comprehensive Evaluation and Tangible Guidance

Sanjeev Kumar Khare and Sumati Sidharth

Empowering Sustainable Grain Processing for Food Security

D. Krupavathi, Arun Mudhol, Karunakar Reddy, Sree Sai Pranavi, Kaveri and Arun Kumar Yadav

Sustainability in Aviation Industry- A Bibliometric Analysis

T. Pramod Kumar and Rhytheema Dulloo

Strategies for Promoting Sustainability in IT and Analytics

S. Lakshmi

Digital Engagement and Sustainability: Analyzing the Impact of Social Media Dependency on Academic Performance, Network Choices, and Influential Factors

M. A. Raajarajeswari

A Study on Customers’ Experience On Cybercrimes And Its Protection Measures in Chennai

S. Sudha, A. Meera and R. Aarthi Alamelu

A Study on the Relationship between Knowledge Management and Organizational Resilience in the Healthcare Sector of Trivandrum District, Kerala

Sunitha Sahadevan and V. Sheela Mary

Greening the Game with Sustainable Practices in Sports Performance Analysis

V. V. Prasanth and G. Nallavan

Knowledge Management Process in Pharmaceutical Companies: Role of Innovation on Organizational Performance

R. Priyavarsha and S. Sudha

Adapting Floating Solar Power Projects: A Study of Sustainability and Economic Viability in Tamil Nadu, India

V. Vardhini and Kabirdoss Devi

Indian Origin Banks’ Global Operations: Pre-Merger Performance Analysis

Veturi V. V. Padmaja

Preference of Millenial Women Towards Eco-Friendly Menstrual Cups- A Study from Bengaluru Urban District

K. A. Dave, M. Z. Ashfaque and R. S. Kumar

An Empirical Study on Empowering Women through Self Help Groups

N. V. Suresh, V. Arul Mary Rexy and Vijayalakshmi

Sustainable Inclusion of Women In Digital India

N. Padmavathy and R. Kandavel

Nudging for Sustainability: Innovative Practices in Sustainable Tourism and Public Policy

Mary Metilda Jayaraj and A. Chandrakala

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DOI: 10.2991/978-94-6463-374-0

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