Exploring Ethical Consumer Among Generation Z Using ICSM Scale

Latha Lavanya (), S. Catherine () and M. Vijayalakshmi
Additional contact information
Latha Lavanya: MEASI Institute of Management, Associate professor
S. Catherine: SRM Institute of Science and Technology, Assistant professor, Faculty of Management
M. Vijayalakshmi: Saveetha school of management, Saveetha Institute of Medical and Technical Sciences, Assistant Professor

A chapter in Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 2024, pp 300-311 from Springer

Abstract: Abstract In the current generation, everyone has an unconventional approach to life; they- are different from the previous generation. Some generations had more exposure than the next generations, who were born in 2000 or 1999. This Generation breathes in the digital sphere and is sentimentally connected to internet world. This research is exploratory in nature. The study was conducted at the Business School to evaluate the factors influencing Generation Z’s emotions. Personal temperament has a much greater influence on students’ reactions. This article gives implications to help marketing managers shape advertising messages to build a worthful experience to Generation Z Customers.

Keywords: Product Quality; Price; Advertising; Consumption; Selling (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-374-0_26

Ordering information: This item can be ordered from
http://www.springer.com/9789464633740

DOI: 10.2991/978-94-6463-374-0_26

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().