A Study on the Mediating Effect of Attitude on the Relationship between Past Behaviour, Hopeless, Financial Literacy, Anxiety, and Intention to Invest in Stock Market

J. Reeves Wesley (), V. Geethapriya and G. Keerthivasan
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J. Reeves Wesley: VIT University, VIT Business School
V. Geethapriya: VIT University, VIT Business School
G. Keerthivasan: VIT University, VIT Business School

A chapter in Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 2024, pp 757-765 from Springer

Abstract: Abstract Investment avenues are many, however, investors are cautious about investing in stock markets. Many factors influence their decision to invest in stock markets. This study captures the relationship between factors such as financial literacy, anxiety, hopelessness and past behaviour and intent to invest. A questionnaire was developed using items adopted from the standardised questionnaire. A convenience sampling method was used to collect the data. The data were collected from investors in Chennai. Past behaviour and anxiety were, directly and indirectly, influencing the intent to invest. Financial literacy and hopelessness were partially mediated by attitude. This implies that social exertion may be a factor in why Indian investors invest primarily in the stock market. Financial literacy has a significant effect on the attitude. To reduce hopelessness and Anxiety, financial literacy plays an important role. Educating the investors is crucial to changing the mindset and relieving anxiety and hopelessness among Indian investors.

Keywords: Financial literacy; past behaviour; intention to invest; attitude; hopeless; stock market (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-374-0_64

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DOI: 10.2991/978-94-6463-374-0_64

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