A Study on Gen Z’s Adoption and Intention on Digital Wallet in Allusion to Green Banking

V. Rajeswaree () and V. Jayanthi ()
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V. Rajeswaree: Technology and Advanced Studies, School of Management Studies, Research Scholar, Vels Institute of Science
V. Jayanthi: Technology and Advanced Studies, School of Management Studies, Associate Professor, Vels Institute of Science

A chapter in Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), 2024, pp 371-382 from Springer

Abstract: Abstract In addition to the broad spectrum of financial services and goods that banks provide, green banking refers to the environmental and social responsibility of banks with regard to role they play in ensuring the sustainable growth of the environment and ecological systems. As a result, all sectors of the Indian economy, including the banking sector, now have a pressing need to address the urgent problem of environmental degradation driven on by climate change. This was taken into consideration when Green Banking was first introduced in the state of Florida in 2009 and then implemented in India. Moving all financial services and transactions online is digital banking. Services including opening a bank account, transferring money, and making withdrawals are offered by digital banking. Most work is done by machines. One of the innovations of the FinTech evolution which has been further amplified by the global COVID-19 outbreak is digital wallets. Recognizing the legitimacy factor for digital wallets is so crucial. Significant knowledge and research gaps emerge as this technology develops. Prior research on digital wallet adoption has not taken into account the significance of self-efficacy and motivation. Certain age groups are not given enough attention, like Gen Z, which is currently setting the standard for emerging technologies. The purpose of this study is to fill in the gaps on the understanding of digital wallet acceptability by focusing on motivation, self-efficacy through green banking for Gen Z. So The questionnaires were distributed through online among 251 respondents in Chennai city. Factor Analysis and simple percentage analysis tools were used to analyze the study. While there's a relationship between each Factor factorability of the correlation matrix, the model's predictive power might benefit from additional variables.

Keywords: Technology Adoption; Generation Z’s Intention; Motivation; Digital media self-efficacy (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-433-4_27

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