Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)

Edited by N. V. Suresh () and P. S. Buvaneswari ()

in Advances in Economics, Business and Management Research from Springer

Date: 2024
ISBN: 978-94-6463-433-4
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Chapters in this book:

Peer-Review Statements

N. V. Suresh and P. S. Buvaneswari

Correction to: Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach

Manjunath Gundupagi, Chandan Prasad Nellore and Swathi Guduri

Goods and Services Tax: A Study on Small Business Entities Taxpayers in Chennai

J. Hena Esther Rani and G. Kalpana

Integrating Environmental, Social, and Governance (ESG) Factors into Social Accounting Frameworks: Implications for Sustainable Business Practices

N. V. Suresh, Ananth Selvakumar, B. Sasikala and Gajalakshmi Sridhar

Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data

N. Chithra, V. Leelavathy and G. Preetha

Examining the Influence and Advantages of Digital Transformation within Accounting Firms: A Comprehensive Analysis

V. Leelavathy, N. Chithra and V. Nachiammai

Ad Avoidance in Digital Advertising: The Impact of Privacy Disruption and Perceived Intrusiveness

P. S. Buvaneswari and M. S. Swetha

Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach

Manjunath Gundupagi, Chandan Prasad Nellore and Swathi Guduri

The Effect of AI (Artificial Intelligence) in Employee Performance Evaluation on Employee Retention in the Information Technology Sector

S. Durairaj and V. Vetrivel

Influence of Technological Innovation in Marketing on Consumer Behaviour

S. Dinesh Kumar, K. Soundarapandiyan and S. Meera

The Impact of Service Quality in the Success of Traditional Catering Businesses in Coimbatore

S. Hariharan and V. Vetrivel

Chepauk Palace: A Comparative Study of Green Construction Methodologies of the Tamil Nadu Palaces and Modern Practices

Shaistha Shabnum and Anish Sharmila

Plant Leaf Disease Detection Using Resnet-50 Based on Deep Learning

S. Jayashree and V. Sumalatha

The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu

S. Rajagopal and J. Sridevi

Factors Influencing Purchasing Decision in Online Platform Among College Girls in Chennai

R. Nithya and C. Ramamurthy

Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City

V. Narendiran and V. Vetrivel

How well a job performance works after a pandemic?: A Qualitative Approach

M. Ramya and G. Prabu

Role of Employee Engagement Mediating Employee Branding and Organizational Commitment and Its Impact on It Industry

J. Saranya and A. Anbu

A Systematic Review Approach to Organisational Conflict Resolution for Optimal Productivity and Seamless Functioning

S. K. Sindu Bharathi and S. Sujatha

Bankers Opinion Towards Export Finance in Vellore District

R. Pandimeenal

AI-Powered HR: Enhancing Employee Experience and Engagement

K. Jayalakshmi and N. Jayanthi

A Comparative Study on the Application of Internet of Things in Smart Farming for Monitoring the Farming

H. Anwer Basha, Arul Mary Rexy and L. N. Jayanthi

Influence of Advertisements Effects in Impulse Buying Behaviour Towards Social Media in Electronic Retailing

P. Mahalakshmi, P. Kannan and M. Venkatesh

The Profound Impact of Technology on Agile Change Management: A Bibliometric Analysis

Nisbath Majnoor and K. Vinayagam

Customer Perception on role of Artificial Intelligence (AI) in the Banking Industry in Chennai

G. Ashwardhini and R. M. Duraiarasan

Impact of HRM Practices and Artificial Intelligence on Employee Attrition in It Industry

S. Soosai Agnel Jude and K. Vinayagam

Predicting the Severity of Diabetes Using ECLAT Algorithm in Data Mining

P.Senthil Kumari

A Study on Gen Z’s Adoption and Intention on Digital Wallet in Allusion to Green Banking

V. Rajeswaree and V. Jayanthi

Role of HRM Practices in Telecommunication Sector: A Comparative Study Between Public and Private Company

T.H. Lalrokhawma and Satpathy Sarita

Predictors of Social Enterprises’ Workforce Engagement: A Psychological Capital Perspective

T.R.V. Pushpa Bhagyam, Saket Ranjan Praveer and T. Padmavathi

Empowerment of Microfinance among Self Help Groups with respect to Tamilnadu

K. Rajeswari and V. Jayanthi

A Study on Factors Affecting Employee’s Emotional Stability in Information Technology Sector at Chennai

V. Balaji and V. Nithyananthan

Postulation of Blockchain technology as a core of Digital Era

V. Sharanya, K. Soundarapandiyan and S. Dinesh Kumar

Impact of e-recruitment Process and Its Effectiveness of Healthcare Sector in Tamil Nadu

K. Suganya and P. Sasikumar

Future Dynamics and Forecasts in Logistics and Transportation through Digital Transformation – A Study w. r. to Manufacturing Industries

N. Aniruddhan and K. Soundarapandiyan

Functionality of Digital Twin in Shopfloor Employees Training with AI and ML Technologies

C.P. Chandra Mohini and V. Raghavendran

Revolutionizing Marketing: How Ai is Transforming Customer Engagement

Abhishek Raghulan and N. Jayanthi

Role of Artificial Intelligence in the Transformation of HRM: A Bibliometric Analysis

Priya

Green Marketing Strategies and the Influence of Customer Behaviour on Green Products

R. Shanmugam, Prathamesh Nadkarni and Manisha Pipariya

Determinants Shaping Consumer Choices in Retail Stores

Vaishali Nikalje, Shanmugam Ramar and Vineeta Agrawal

HR in the Era of AI Paradoxes: Balancing Automation and Human Touch

S. Suneetha, A. Krishna Sudheer, Ch. Shankar and Sukanya Metta

An Analysis of Advanced FaceNet Deep Learning Algorithm in Facial Authentication

D. Gayathri and V. Raghavendran

Impact of Telemedicine Services Among Rural Women in Tamilnadu

R. Krithiga Devi and P. Sasikumar

The Effect of Emotions and Parkinson’s Disease Prediction Using Classification Learner Models with EEG Dataset Generation

S. Arockiya Selvi and T. Kamalakannan

The Implications of the Covid-19 Pandemic on HRM Practices in Indian Manufacturing Industry

J. Sridevi and S. Rajagopal

Exploring the Role of Sustainable Green Finance in Addressing Global Economic Challenges: A Literature Review

PrabhaSingh, SumatiSidharth and Prathamesh Nadkarni

The Influence of Behavioral Finance on Decisions about Stock Market Investments

V. P. Anu Rekha and J. Sridevi

Influence of Customer Integrity and context of Sustainable Marketing Strategies in Tamil Nadu

P. Radha and P. Sasikumar

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DOI: 10.2991/978-94-6463-433-4

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