Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data

N. Chithra (), V. Leelavathy and G. Preetha
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N. Chithra: Anna Adarsh College for Women, Department of Commerce, Marketing Management
V. Leelavathy: Anna Adarsh College for Women, Department of Commerce, Marketing Management
G. Preetha: Anna Adarsh College for Women, Student, Department of Commerce Marketing Management

A chapter in Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024), 2024, pp 29-44 from Springer

Abstract: Abstract The increasing digitalization of financial transactions has led to a surge in the usage of electronic wallets (E-wallets) worldwide. This study aims to investigate consumer perceptions towards E-wallets by employing a comprehensive research approach that incorporates both sources of data such as primary and secondary. The study focuses on understanding the factors influencing consumer adoption and usage patterns of E-wallets, exploring the perceived benefits and challenges associated with their usage. Additionally, it aims to identify any variations in consumer perception across different demographic segments and geographical regions. The primary data collection will involve a diverse sample of consumers, ensuring representation from various age groups, income levels, and educational backgrounds. Through quantitative analysis of survey responses and qualitative insights from interviews, the study seeks to unveil the nuanced aspects of consumer attitudes toward E-wallets. Furthermore, the study will leverage secondary data to provide a comprehensive overview of the global E-wallet market, including its growth trends, key players, and regulatory landscape. This analysis will contextualize the primary findings within the broader industry context, offering a more holistic understanding of consumer perceptions. The end results of this research are expected to contribute useful insights to E-wallet providers, financial institutions and policy makers helping them enhance their strategies and offerings to better align with consumer preferences. Additionally, the findings will be relevant for academics and researchers interested in the evolving dynamics of digital finance and consumer behavior.

Keywords: Digital; Perception; E-Wallet; Consumer Behavior (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-94-6463-433-4_4

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