Alternative Distribution Channels of Fruits and Vegetables

Kallirroi Nikolaou, Efthimia Tsakiridou (), Foivos Anastasiadis and Konstadinos Mattas
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Kallirroi Nikolaou: Aristotle University of Thessaloniki
Efthimia Tsakiridou: Aristotle University of Thessaloniki
Foivos Anastasiadis: Aristotle University of Thessaloniki
Konstadinos Mattas: Aristotle University of Thessaloniki

A chapter in Sustainable Agriculture and Food Security, 2018, pp 109-120 from Springer

Abstract: Abstract The current study aims to explore consumer attitudes and preferences towards alternative food distribution channels focusing mainly on fresh fruits and vegetables. Consumer behavior towards alternative channels and various factors affecting purchasing decision are investigated and recorded, demonstrating the value of alternative channels in distributing agro-food products. Results manifest alternative channels are trusted by the consumers and they can be expanded particularly for fresh fruits and vegetables.

Keywords: Sustainable supply chain management; Alternative distribution channels; Fruits and vegetables; Consumer behavior; E-commerce (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:comchp:978-3-319-77122-9_8

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DOI: 10.1007/978-3-319-77122-9_8

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