Siemens Intrapreneurs Bootcamp: Purpose-Driven Innovation to Unleash People’s Potential for Impact-Based Business

Laura Engelhardt, Steffen Mayer, Christoph Krois and Bettina Maisch ()
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Laura Engelhardt: Siemens AG
Steffen Mayer: Siemens AG
Christoph Krois: Siemens AG
Bettina Maisch: Siemens AG

Chapter Chapter 14 in Rethinking Strategic Management, 2019, pp 295-312 from Springer

Abstract: Abstract This case study demonstrates the power of large corporations to innovate for a greater good in a VUCA (volatile, uncertain, complex, and ambiguous) world. It portrays the pioneering setup and concept of the Siemens Intrapreneurs Bootcamp: a global initiative for change makers to co-create the future with a consequent focus on people, their unique genius’ as well as individual and collective purpose. Based on a program in 2017 with participants from 35 nations and all Siemens Divisions, it was demonstrated that the Siemens Intrapreneurs Bootcamp has the potential to contribute to a significant culture shift towards an environment that rewards disruptive thinking: A culture of continuous innovation that will decide upon long-term success of an established company in times of ever faster technology developments and business disruptions. Future developments concentrate on specific topics such as Artificial Intelligence as well a strengthening supporter networks.

Keywords: Intrapreneurship; Innovation management; Purpose; Impact; Genius; Culture transformation; Implementation; Digital transformation; VUCA; Strategic management; Technology; Corporate; Innovation leadership (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-06014-5_14

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DOI: 10.1007/978-3-030-06014-5_14

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