Designing More Sustainable Business Models, Services, and Products: How Design Foresight Outcomes Can Guide Organizational Sustainability of SME Manufacturers

Alexandre Joyce ()
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Alexandre Joyce: Concordia University

Chapter Chapter 9 in Rethinking Strategic Management, 2019, pp 177-198 from Springer

Abstract: Abstract Many businesses such as manufacturers base their business model on selling more products. With the goal of helping organizations design their business models to be more sustainable, a design approach can be used in foresight workshops to arrive at more sustainable business models, as illustrated with five participating small and medium-sized enterprise (SME) manufacturers. This is demonstrated by building on three levels of design outcomes: business models, services and products. The results show that the design outcomes were evolutive, open-ended and integrative. The sustainable business model design outcomes address three levels of management decisions in organizations, i.e. strategic, tactical and operational. A pyramid diagram can serve as a guide for SMEs. The design outcomes can inspire other SMEs to generate their own visions of a sustainable business model for their organization.

Keywords: Foresight; Design outcomes; Sustainable business models; Action research; Organizational levels; Service scenario; Product functions; SME; Vision (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-030-06014-5_9

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DOI: 10.1007/978-3-030-06014-5_9

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