Evolution of Marketing

Dilip S. Mutum and Ezlika M. Ghazali
Additional contact information
Dilip S. Mutum: Monash University Malaysia
Ezlika M. Ghazali: University of Malaya

Chapter Chapter 2 in Consumers, Society and Marketing, 2023, pp 31-44 from Springer

Abstract: Abstract Marketing necessitates an adaptive approach to its study and perspectives. Historically linked to consumerism, its role has expanded from merely optimizing production to fostering brand loyalty and other activities. This chapter highlights the need for constructive criticism of marketing to stimulate societal improvements. It delves into the evolution of marketing philosophy, challenging the notion that marketing theories add minimal practical value. It also examines the discussions surrounding marketing ethics: its potential manipulative tendencies, the intent of marketers, and the potential need for societal discussions on its changing nuances.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-031-39359-4_2

Ordering information: This item can be ordered from
http://www.springer.com/9783031393594

DOI: 10.1007/978-3-031-39359-4_2

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().