Consumers, Society and Marketing

Dilip S. Mutum () and Ezlika M. Ghazali ()
Additional contact information
Dilip S. Mutum: Monash University Malaysia
Ezlika M. Ghazali: University of Malaya

in CSR, Sustainability, Ethics & Governance from Springer, currently edited by Samuel O. Idowu and René Schmidpeter

Date: 2023
ISBN: 978-3-031-39359-4
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Chapters in this book:

Ch Chapter 1 Consumption and Consumer Society

Dilip S. Mutum and Ezlika M. Ghazali

Ch Chapter 2 Evolution of Marketing

Dilip S. Mutum and Ezlika M. Ghazali

Ch Chapter 3 Benefits and Detriments of Marketing

Dilip S. Mutum and Ezlika M. Ghazali

Ch Chapter 4 Ethical Marketing

Dilip S. Mutum and Ezlika M. Ghazali

Ch Chapter 5 Sustainable Marketing

Dilip S. Mutum and Ezlika M. Ghazali

Ch Chapter 6 Social Marketing

Dilip S. Mutum and Ezlika M. Ghazali

Ch Chapter 7 Evolving Consumer Representations and Roles

Dilip S. Mutum and Ezlika M. Ghazali

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DOI: 10.1007/978-3-031-39359-4

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