Benefits and Detriments of Marketing

Dilip S. Mutum and Ezlika M. Ghazali
Additional contact information
Dilip S. Mutum: Monash University Malaysia
Ezlika M. Ghazali: University of Malaya

Chapter Chapter 3 in Consumers, Society and Marketing, 2023, pp 45-69 from Springer

Abstract: Abstract This chapter explores the dichotomy of marketing, delving into both the benefits (especially those concerning the economic system) - as well as examining the darker side of marketing, the potential negative consequences and disservices it may render to society, i.e., its disservices to society. Ultimately, methods for ameliorating and redeeming marketing’s impacts on society are identified.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:csrchp:978-3-031-39359-4_3

Ordering information: This item can be ordered from
http://www.springer.com/9783031393594

DOI: 10.1007/978-3-031-39359-4_3

Access Statistics for this chapter

More chapters in CSR, Sustainability, Ethics & Governance from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().