Re-evaluating Entrepreneurship Education Through a Team-Based Approach: Activities and Archetypes Within a Scottish University

Robert Crammond (), Ibiyemi Omeihe () and Alan Murray ()
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Robert Crammond: University of the West of Scotland
Ibiyemi Omeihe: University of the West of Scotland
Alan Murray: University of the West of Scotland

A chapter in Progress in Entrepreneurship Education and Training, 2023, pp 73-85 from Springer

Abstract: Abstract A university’s overall enterprising strategy, which includes identifying key stakeholders and teaching teams, promotes Entrepreneurship Education (EE) and encourages desired behaviours such as creativity, problem-solving, and both market and risk awareness. Specifically within the classroom environment, EE is strengthened by a variety of formative or summative methods, exercises, and positive cultures. However, there is a lack of a clear conceptualisation of the team-based approach comprising EE academics. Therefore, this chapter examines the enterprising activities and typical archetypal individuals and standards through an exploratory mixed-method study involving four selected undergraduate courses within a Scottish University. These activities and archetypes include prescriptive courses offered, surrounding enterprising opportunities for students, and influential individuals and processes. Qualitative student feedback is reviewed from across these four courses, and utilising a quantitative survey method, 136 students and staff responded from a sample of over 250 concerning themes of the embedding of enterprise in university, teaching methods, and networking with external partners. Findings indicate a remarkable, positive reaction to course structure and delivery, the support given from the new team-based approach, and voiced a need for EE to be universal across programmes involving experienced educators and entrepreneurs. However, results display an uncertainty concerning available networking opportunities during the entrepreneurial journey. This results in the chapter’s Team-Based Re-Evaluation Model for EE. The model encourages systematic change towards a university’s pedagogical and experiential-based EE offering, originating from enterprising academic teams. Additionally, it heightens the significance of educator personality and experience and embedding progressive, industry-relevant practices within the university context.

Keywords: Entrepreneurship Education; Higher Education; University; Teaching; Leadership (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-28559-2_6

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