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Pharma, Prices and Power

Horacio Falcão (), Rodrigo Gouveia () and Hervé Lamarque ()
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Horacio Falcão: INSEAD
Rodrigo Gouveia: Value Negotiation

in Future of Business and Finance from Springer

Date: 2025
ISBN: 978-3-031-93933-4
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Chapters in this book:

Ch 1 Introduction
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
Ch 2 Understanding Healthcare Systems and Their Negotiations
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
Ch 3 The Government (Payer) Challenge
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
Ch 4 The Biopharma Challenge
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
Ch 5 P&R Negotiation Challenges
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
Ch 6 What Can You Do Differently?
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
Ch 7 Conclusion
Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque

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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobaf:978-3-031-93933-4

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DOI: 10.1007/978-3-031-93933-4

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