Introduction

Horacio Falcão, Rodrigo Gouveia and Hervé Lamarque
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Horacio Falcão: INSEAD
Rodrigo Gouveia: Value Negotiation

Chapter 1 in Pharma, Prices and Power, 2025, pp 1-7 from Springer

Abstract: Abstract The short introduction shows the reader how the not commonly discussed pricing and reimbursing (P&R) negotiations for pharmaceutical products are the basis of the pharmaceutical industry and even impact everyday life. Despite being shrouded in secrecy, science, and authority, these negotiations shape healthcare in ways that most people are unaware of. This book will guide the reader through how negotiations shape our healthcare.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-93933-4_1

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DOI: 10.1007/978-3-031-93933-4_1

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