The Corporate Communication Self-Assessment (CCSA)

Uwe Seebacher

Chapter 6 in Reengineering Corporate Communication, 2022, pp 139-154 from Springer

Abstract: Abstract Based on the maturity model for corporate communication, this chapter describes a simple but very informative questionnaire as a self-test of the current situation in corporate communication in the context of the entire organization. This analysis tool is used to determine what can be built upon in the respective organization for the reengineering of corporate communications and where possible companions and supporters can be found. The results are summarized in the form of an easy-to-understand spider diagram. The analysis tool can be used during the corporate communication reengineering to check the project progress.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-03838-9_6

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DOI: 10.1007/978-3-031-03838-9_6

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