Reengineering Corporate Communication

Uwe Seebacher ()

in Future of Business and Finance from Springer

Date: 2022
ISBN: 978-3-031-03838-9
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Chapters in this book:

Ch 1 Why a Marketing Perspective on Corporate Communication?

Uwe Seebacher

Ch 2 From Corporate Communication to Corporate Interaction

Uwe Seebacher

Ch 3 A Critical Discourse on Today’s Corporate Communication

Uwe Seebacher

Ch 4 What the Brave New World of Corporate Communication Looks like

Uwe Seebacher

Ch 5 How to Reengineer Corporate Communication

Uwe Seebacher

Ch 6 The Corporate Communication Self-Assessment (CCSA)

Uwe Seebacher

Ch 7 The InTechStack for Predictive A2A Corporate Interaction

Uwe Seebacher

Ch 8 The New Competencies for Predictive A2A Corporate Interaction

Uwe Seebacher

Ch 9 Has Everything Been Said?

Uwe Seebacher

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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobaf:978-3-031-03838-9

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DOI: 10.1007/978-3-031-03838-9

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