The New Competencies for Predictive A2A Corporate Interaction

Uwe Seebacher

Chapter 8 in Reengineering Corporate Communication, 2022, pp 201-239 from Springer

Abstract: Abstract This chapter deals with a consideration of the human resources that are necessary and relevant in the context of future corporate interaction. Different areas of competence are discussed and based on this, various possible roles and their responsibilities are derived and discussed. In this way, a comprehensive picture of future, new knowledge, and competence areas will be drawn, so that those responsible can also ensure and implement sustainable strategic personnel development in the course of RCC activities. and implement it. Against the background of the fact that the entire training sector is currently busy developing new curricula and courses specifically for these new requirements, first movers must proactively take the HR scepter into their own hands in order to develop the necessary competences within their own organization with foresight.

Date: 2022
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DOI: 10.1007/978-3-031-03838-9_8

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