Introduction

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 1 in Social Media Monetization, 2022, pp 3-9 from Springer

Abstract: Abstract Social media is gaining momentum in generating commercial value. This book examines how economic agents (brands, firms, and social media platforms) make money using social media platforms. Though a handful of researchers and practitioners have studied several aspects related to social media monetization, their contributions are largely limited by their strategic focus on a particular economic agent or a certain research context.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_1

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