Social Media Monetization

Francisco J. Martínez-López (), Yangchun Li () and Susan M. Young ()
Additional contact information
Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

in Future of Business and Finance from Springer

Date: 2022
ISBN: 978-3-031-14575-9
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Chapters in this book:

Ch 1 Introduction

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 2 How Companies Can Exploit the Commercial Value of Social Media Through Advertising

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 3 How Companies Can Use Social Media for Social Selling

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 4 How Social Media Profits from Advertising and Social Commerce

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 5 How Social Media Can Monetize by Offering Premium Service or Content

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 6 Monetization Process for Companies

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 7 Social Media Strategy Design

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 8 Optimizing the Use of Four Major Social Media Platforms

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 9 Cases and Analyses of Companies Leveraging Social Media

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 10 Monetization Strategy Implementation for Social Media Companies

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 11 Business Model Design for Social Media Companies

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 12 Information System and Structure Design for Social Media Monetization

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 13 Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 14 Cases and Analyses of Social Media Companies

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

Ch 15 New Technologies to Enhance Money-Making Potential

Francisco J. Martínez-López, Yangchun Li and Susan M. Young

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DOI: 10.1007/978-3-031-14575-9

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