How Social Media Can Monetize by Offering Premium Service or Content

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 5 in Social Media Monetization, 2022, pp 57-65 from Springer

Abstract: Abstract Social media is mainly offered free of charge. Facebook, Twitter, YouTube, LinkedIn, and many other applications are free to users. Hence, it is interesting to study how free-to-use social media achieves monetization. Previously, we have discussed the possibility of monetizing via social advertising. We will not reiterate this here but focus on an alternative approach to monetization of social media users: premium service or content.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_5

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