Information System and Structure Design for Social Media Monetization

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 12 in Social Media Monetization, 2022, pp 169-184 from Springer

Abstract: Abstract Information system (IS) and structure design establish the foundation for successful social media monetization. Previously, we have focused on discussing the conceptual and theoretical aspects of social media monetization. In this chapter, we will focus our attention on more practical knowledge about how to design an IS and structure design for social media monetization. The design research produces new insights for social media monetization because it applies existing theory and knowledge in a field of practice, and, most importantly, updates, refines, and advances our perceptions and knowledge about social media monetization in the iterative and interactive process between designers and artifacts. IS design research has been relevant to theory and knowledge for action, i.e., a form of how-to-do knowledge (Gregor, MIS Quarterly: Management Information Systems, 30(3), 611–642, 2006).

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_12

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