Optimizing the Use of Four Major Social Media Platforms

Francisco J. Martínez-López, Yangchun Li () and Susan M. Young
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Francisco J. Martínez-López: University of Granada, Department of Business Administration 1
Yangchun Li: Zhejiang University of Technology, School of Management
Susan M. Young: Fordham University, Gabelli School of Business

Chapter 8 in Social Media Monetization, 2022, pp 97-114 from Springer

Abstract: Abstract Facebook is an ideal social media platform for achieving significant sales and maximizing business value. First, Facebook can enable a firm to reach one-fifth of the world’s population (Vrountas, 4 reasons why you can’t ignore Facebook advertising. Retrieved from https://instapage.com/blog/4-reasons-facebook-advertising-cant-be-ignored , 2019). Instagram Shopping is Instagram’s most crucial function for enabling firms and brands to achieve monetization through e-commerce. Instagram has reported that 70% of shopping enthusiasts use Instagram to discover products. WeChat is a social media and messaging app mainly targeting at consumers in China. WeChat was released as a messaging app around a decade ago by its parent company Tencent (Sehl, How to use Pinterest for business: 8 strategies you need to know. Retrieved from https://blog.hootsuite.com/how-to-use-pinterest-for-business/ , 2019a; How to use WeChat for business: A guide for marketers. Retrieved from https://blog.hootsuite.com/wechat-marketing/ , 2019b). It quickly became “an app for everything,” offering users gaming, ridesharing, e-shopping, and e-government services. Pinterest is an American image sharing and social media platform designed for the discovery of inspiration and ideas (Gershgorn, Pinterest is distancing itself from social networks as it goes public. Retrieved from https://qz.com/1579086/pinterest-is-distancing-itself-from-social-networks-as-it-goespublic/ , 2019). Pinterest is one of the most popular social apps in the USA.

Date: 2022
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DOI: 10.1007/978-3-031-14575-9_8

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