Balancing Value Propositions with Privacy: Exploring Data-Driven Digital Wellness Business Models

Peter Samuelsson (), Mia Larson () and Sara Davoudi ()
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Peter Samuelsson: Karlstad University
Mia Larson: Karlstad University
Sara Davoudi: Karlstad University

Chapter 10 in Service Innovation and Management, 2025, pp 127-141 from Springer

Abstract: Abstract This chapter investigates the role of user data in creating value propositions within digital wellness business models and the implications for consumer privacy. We examine user agreements of seven such platforms/apps, exploring how consumer data are utilized to enhance customer experiences and generate profits, while addressing privacy concerns. The main findings reveal six value propositions derived from user data, which are further problematized in the discussion. By combining consumer data and privacy research with a business model perspective, this chapter provides insights for managers seeking to navigate the complexities of data-driven digital business models while respecting consumer privacy and integrity.

Keywords: Business models; Consumer data; Privacy; Value proposition (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-3-031-76560-5_10

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