Why Companies Need to Get Started with the Digital Transformation of their Communication

Thomas Mickeleit ()
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Thomas Mickeleit: KommunikationNeuDenken

A chapter in Mastering CommTech, 2025, pp 3-20 from Springer

Abstract: Abstract This article deals with the digitalization of communication departments. It not only presents the current status but also questions why a digital transformation is necessary at all. It also describes hurdles, such as a lack of implementation, project management, and data expertise, and provides recommendations on how to overcome them. The focus is on a master plan that paves the way for the complete digitalization of the communication value chain.

Keywords: Digital transformation; Corporate communication; CommTech; Data-driven strategies; Internal communication; Communication value chain; Artificial Intelligence (AI); Digitalization challenges; Stakeholder engagement; Change management (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:fuobcp:978-3-031-90302-1_1

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DOI: 10.1007/978-3-031-90302-1_1

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