The Changing Face of Indian Organizations: Incorporating Cultural Literacy to Make a Difference

Neelu Rohmetra () and Pallvi Arora ()
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Neelu Rohmetra: International Centre for Cross Cultural Research and Human Resource Management, University of Jammu
Pallvi Arora: International Centre for Cross Cultural Research and Human Resource Management, University of Jammu

Chapter Chapter 9 in Investigating Cultural Aspects in Indian Organizations, 2015, pp 155-169 from Springer

Abstract: Abstract Diversity in organizations has become a reality today. As more and more number of firms move from domestic, multi-domestic, multinational strategies to operating as a truly global firm, the significance and the impact of cultural diversity increases markedly (Adler 1997). Thus, in order to create advantages and gain a competitive edge, management of cultural differences has become significant in a global frame of reference.

Date: 2015
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DOI: 10.1007/978-3-319-16098-6_9

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