Introduction to MSMEs

R. Srinivasan () and C. P. Lohith
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R. Srinivasan: Indian Institute of Science
C. P. Lohith: Siddaganga Institute of Technology

Chapter Chapter 1 in Strategic Marketing and Innovation for Indian MSMEs, 2017, pp 1-8 from Springer

Abstract: Abstract Indian MSMEs (Micro Small Medium Enterprises) are shifting slightly from low technology base products to higher end, and in spite of this drift, it represents a vast technological diversity. Indian MSMEs happen to be the significant contributor for the nation’s economy. It is highly contributing towards Indian GDPGDP growth by creating high employment and also manufacturing and exporting products. MSMEs are identifying niche markets and there by reach to a wide market space. It is also able to minimize the gap between urban and rural developments. Hence government of India is also keen in bringing out several initiatives to boost up the MSMEMSME sector. The key takeaways for the reader from this chapter are listed below SSISSI transformation into MSMEs Contributions of MSME to Indian Economy Background for this study Objectives of the study

Keywords: MSME; SSI; Entrepreneurship; MSMED Act 2006; Strategic marketingstrategic marketing; Innovation (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1007/978-981-10-3590-6_1

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