Strategic Marketing and Innovation for Indian MSMEs

R. Srinivasan () and C.P. Lohith ()
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R. Srinivasan: Indian Institute of Science
C.P. Lohith: Siddaganga Institute of Technology

in India Studies in Business and Economics from Springer

Date: 2017
ISBN: 978-981-10-3590-6
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Chapters in this book:

Ch Chapter 1 Introduction to MSMEs

R. Srinivasan and C. P. Lohith

Ch Chapter 10 Results and Discussion

R. Srinivasan and C. P. Lohith

Ch Chapter 2 MSMEs-Innovation

R. Srinivasan and C. P. Lohith

Ch Chapter 3 MSMEs-Strategic Marketing

R. Srinivasan and C. P. Lohith

Ch Chapter 4 MSMEs-Addressing Issues

R. Srinivasan and C. P. Lohith

Ch Chapter 5 Research Design

R. Srinivasan and C. P. Lohith

Ch Chapter 6 Pilot Study—Assessment of Validity and Reliability

R. Srinivasan and C. P. Lohith

Ch Chapter 7 Main Study—Data Reduction and Confirmatory Factor Analysis

R. Srinivasan and C. P. Lohith

Ch Chapter 8 Main Study—Data Preparation and Preliminary Data Analysis

R. Srinivasan and C. P. Lohith

Ch Chapter 9 Main Study—Detailed Statistical Analysis by Multiple Regression

R. Srinivasan and C. P. Lohith

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DOI: 10.1007/978-981-10-3590-6

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